Marketing to the Casino Industry
After the success of Goodfellas, Scorsese gambled on Casino, a true-life gangster epic with Robert De Niro and Joe Pesci. It proved to be a monster hit, but not without its share of controversy. The violence portrayed in the film was so intense that it caused some theaters to refuse to screen it. Other scenes, including a torture-by-vice sequence with a popped eyeball and a brutally edited baseball bat beating, had to be trimmed to avoid an NC-17 rating.
Casinos offer a variety of games, ranging from chance-based gambling to those with an element of skill. The most popular gambling games include slot machines, poker, blackjack, and keno. Other games, such as baccarat, roulette, and video poker, also require some degree of skill.
The casino industry has seen some significant changes over the years. Initially, it was all about making money from tourists who came to Las Vegas and other areas where casino gaming was legal. But, as the industry grew and became more competitive, casino marketing strategies started to shift.
Today, casinos aim to maximize revenue by encouraging guests to stay longer and take more risks. They do this by offering elevated food and entertainment options, online components to floor games, and other event marketing tactics. As the casino industry continues to evolve, marketers need to keep up with these trends and understand how to market their brands in a changing world.