The best casino is one that feels like a fun and exciting place to gamble. The lighting, music, and other visual media in casinos help to create the atmosphere. These features are not just aesthetic; they also have functional elements that can influence player behavior and help achieve a casino’s goals.

In a recent survey by Gemini Research, respondents who admitted gambling at least once a month were asked to select their favorite casino game. The majority chose slot machines. Other popular games included blackjack and poker. Other games, including roulette, craps and sports betting, received far less play.

While some people might find gambling to be addictive and a waste of money, for most Americans it’s a socially acceptable activity. In fact, 85 percent of Americans feel that casinos make a positive contribution to their communities.

This is why it’s important to design your casino to make it as inviting and welcoming as possible. Using tried and true marketing strategies is essential to achieving these objectives. One of the best ways to do this is by focusing on discoverability and increasing awareness of your brand. Using Cvent’s competitive ads for hotels and other destinations can help increase the discovery of your casino among group travel planners and help you secure that business.